We’ve all heard the term “penny-wise and pound-foolish.” However, according to findings from a new study in the journal Health Affairs, this cliché doesn’t hold true when it comes to proposed surcharges on soft drinks and other sugar-sweetened beverages, as the study’s authors conclude that a nationwide penny-per-drink soda tax would reduce consumption of sugary drinks by 15%.
The study, detailed in a blog post from California-based media group KQED, shows that the modest one-cent tax (which adds up when you consider the 13.8 billion gallons annually Americans drink in sugar-sweetened beverages) would help reduce the incidence of diabetes, heart disease and stroke.
No doubt, the surcharge also would have a positive effect on curbing obesity, and Lord knows we could use all the help we can get on that front.
Oh, and it would save $17 billion in health costs. If that’s not enough to make you say, “A penny for your Pepsi,” I don’t know what is.
What do you think? Would a soda surcharge be meaningful enough to lend a hand to your company’s wellness efforts? Do you think it would have a significant impact on consumers’ overall health habits? Share your thoughts in the comments.
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6 Comment(s)
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Posted by: jack45 | March 20, 2012 4:13 PM
This tax is definitely not going to prevent people from using sugar like they do. The price difference is not that much. If they want sugar they will get it. Math tutor Toronto
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