Making Employee Purchase Programs Work for Employers Too

Regardless of where you are in the business cycle, taking care of your employees remains an imperative for companies of all sizes and industries. It’s really the ultimate win-win situation; happy employees contribute more to the company’s success, giving them opportunities to grow and advance, and giving companies opportunities to improve efficiencies and profits. It’s also important to keep in mind the role of the broker in facilitating the match between benefits programs providers and employers. Without question, these programs must be easily understood by brokers in order for them to effectively present the programs as part of a comprehensive benefits package. For employers, it’s imperative that employee benefits programs are easy to roll out and administer. More and more often, companies are turning to a new benefit program format that allows employees to buy a wide variety of name-brand products through easy payroll deduction. The employee purchase program of Purchasing Power is gaining increasing acceptance by employers and employees, and we’ll learn where this kind of program fits into the overall mix.

Tune in to the conversation with Rich Reda, executive vice-president of Lockton Companies and Elizabeth Halkos, chief marketing officer for Purchasing Power, moderated by Mike Perkowski, contributing editor for Employee Benefit Adviser and Employee Benefit News.

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