3 reasons 2013 will be THE year for benefits communication
Benefits communication rarely gets the credit, attention, budget or planning it deserves, according to Benz Communications, despite well-documented empirical evidence of its impact and recognized thought leaders advocating for more meaningful investment. "While communication is now a key part of some employers' overall HR strategy, for many [HR/benefits practitioners], the battle [to integrate communication effectively is] a rite of passage that never seems to end," says founder and chief strategist Jennifer Benz.
This year, effective benefits communication is key—here’s why
"Better budgets and more time spent on strategic planning and better integration with overall goals are critical to engaging employees and maximizing the huge investment companies make in benefits," Benz says. "Below are three compelling reasons why 2013 will be the year benefits communication gets the recognition it deserves."
