Genuity Group, LLC, a leading technology advisor and developer of online applications to healthcare, banking and government organizations, today announced the launch of EquivaMeds, a comprehensive advocacy tool designed to help consumers analyze their current medications, identify lower cost options, and communicate the results privately back to their doctor --all in about five minutes. The unique database in EquivaMeds searches thousands of equivalent-class medications that are up to 80% less expensive than current medications.

In addition to finding these lower cost medications, EquivaMeds also provides a retail price index to compare costs between the current and equivalent medications. This information is critical since many doctors do not know their patient's medication costs. When all this information is combined with the private physician communication feature, EquivaMeds becomes a very powerful tool for the consumer.

EquivaMeds is available today for consumers, physicians, payer groups -- like self-funded employers-- and small to medium health plans, and is available to third party administrators (TPAs), pharmacy benefit managers (PBMs), and health benefits consultants and on a branded, co-branded or private label basis for their members.

For more information, access the websites for Genuity Group or EquivaMeds, or by call 866/977-3637.