Social networks kept the 41,000 participants in the Sprint Get Fit Challenge engaged and motivated throughout the 12-week challenge. Collectively, participants (who made up 35% of the telecom companyís population) lost more than 41,000 pounds, took almost 4.8 billion steps, and logged nearly 22 million exercise minutes. By building excitement and supportive competition through social media, Sprintís wellness leaders engaged participants over the long-term.
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