Sprint’s secret to wellness challenge success: Social media

Social networks kept the 41,000 participants in the Sprint Get Fit Challenge engaged and motivated throughout the 12-week challenge. Collectively, participants (who made up 35% of the telecom companyís population) lost more than 41,000 pounds, took almost 4.8 billion steps, and logged nearly 22 million exercise minutes. By building excitement and supportive competition through social media, Sprintís wellness leaders engaged participants over the long-term.

Get access to this article and thousands more...

All Employee Benefit News articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to exclusive industry white paper downloads, web seminars, podcasts, e-books, blog discussions, the iPad App, and conference discounts. Qualified members may also choose to receive our free monthly magazine for benefits professionals and any of our e-newsletters covering the latest breaking news, opinions from industry leaders, developing trends and product updates.

Already Registered?

Already a subscriber? Log in here