Workplace giving kickstarts employee engagement

Savvy employers are tuning in to the idea that employees and consumers feel good about working for, and buying from, companies that give to charitable causes. Whether it's Pepsi's Refresh social media project, which funds community projects chosen by consumers through online voting, or the (RED) campaign, which works with some of the world's most iconic brands to give part of the companies' profits to those living with HIV and AIDS, employers are getting on board with giving back.

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