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How to Get Your CFO Onboard with Wellness Programs

Available On-Demand
Date held: August 12, 2009, 3pm ET/12pm PT
Presented By: Employee Benefit News and Employee Benefit Adviser
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While benefits professionals are confident that the research and the rewards are real enough for a serious overhaul of an employee benefit program, many CFOs and other C-suite corporate executives still question the reasoning.

Spending more money to improve health and productivity just doesn’t have the same ring to your average CFO as a good old-fashioned cost-shift or plain old cost-cut.

But that's not to say all CFOs are blind to the opportunities and benefits that a healthier and more productive workforce presents.

Join us as we analyze how some benefit professionals are successfully making the case to their C-suite colleagues. We’ll also hear first hand from some former finance-oriented skeptics that have found religion on this important business issue.

Cutting utilization won’t separate your company from your competitors. Driving worker health and dramatically improving productivity will.

Speaker:
Ken Wells, M.D., M.B.A

President & Principal Consultant of ALKEN Health Resources

Thomas Parry, PhD
President of the Integrated Benefits Institute

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