Most people know what they have to do to stay healthy, yet many people don’t successfully maintain a healthy lifestyle. Why? Because most people are influenced by cognitive biases that make it difficult to adopt and sustain healthy behaviors. Join us for a discussion on behavioral economics, and how these principles can be applied to move people toward healthy behaviors and drive sustained engagement in health and well-being programs.
Attendees will learn how:
- Proven approaches using behavioral economics have increased program success by more than 30 percent
- Intermittent reinforcement, where consumers don’t know upfront what type of reward they will receive, increases engagement
- Personalized reinforcement treats individuals as individuals…it’s not “one size fits all”
- Optimization occurs by finding each individual’s lowest economic threshold for behavior change, without sacrificing engagement
- Murat Kalayoglu, PhD, Founder and Chief Operating Officer, HealthHonors, a Healthways Company
Keynote Speaker:
Dr. Kalayoglu is the co-founder and Chief Operating Officer of HealthHonors® Corporation and the Principal Investigator of the Company’s National Institute of Health (NIH) – funded programs for adherence to healthy behaviors. Dr. Kalayoglu’s background on chronic diseases consists of a thesis on medication adherence and over 30 peer-reviewed publications, including a Special Communication article on cardiovascular disease in JAMA. Dr. Kalayoglu is a practicing, board-certified Ophthalmologist who completed the NIH-sponsored MD/PhD program at the University of Wisconsin-Madison, Residency and Fellowship at Harvard, and an MBA at the MIT Sloan School of Management.
Sponsored by:
